A4
During the lockdown in London, I started a photographic series that captured the strange, unified visual language emerging from the pandemic.
One of the most striking elements was the recurring presence of A4 paper signs, taped or stuck with blue tac to the windows of closed shops, announcing their temporary closures. The words on these signs were often similar—simple, direct, and resigned—but what truly captivated me was the uniformity of the communication itself. These plain A4 sheets created a strange sense of conformity, as if everyone was saying the same thing in the same way.
This visual homogeneity, with its humble origins from desktop printers, highlighted a kind of collective experience—democratic, yet stripped down to the bare essentials. It became a powerful symbol of the times, an everyday reflection of how society responded to crisis with quiet simplicity.